Press room

Softplan was recognized with the Top Marketing and Sales Award, in the “Technology” category, for the case of Construsummit 2023 – the largest management and technology event focused on the construction industry held in September, in Florianópolis. Organized by the Association of Sales and Marketing Directors of Brazil (ADVB/SC), the award recognizes companies from Santa Catarina for cases and innovative marketing strategies with positive sales results. This year, the 37th edition of the award featured 16 winning projects, distributed in the retail, technology, services, communication, industry and micro and small enterprises (MSE) categories. “It is very gratifying to receive this recognition from an entity like ADVB/SC, as Construsummit is an event prepared by all Softplan employees and having this as one of our results demonstrates the size of our commitment and our impact on the industry of construction”, says Ionan Executive Director of Softplan for the Construction Industry. Held by Sienge, Construmarket, CV CRM, Prevision, Refera, Collabo and eCustos solutions, the fifth edition of Construsummit was attended by around 1.500 people from all regions of Brazil, including 700 C-Levels, as well as managers and representatives from the main entities of the sector. “In the two-day event, we promoted the largest networking network between civil construction agents ever created, resulting in more than 2,2 potential new business opportunities between group companies and members of the ecosystem”, highlights the executive. Softplan announced that the next edition of the event has already been confirmed for September 2024, with the expectation of receiving 2 thousand participants. To follow more details about Construsummit 2024, visit the official website.

André Tavares de Andrade has over 15 years of experience in the area and, before assuming his new position, as the company's new Chief Financial Officer (CFO), he was financial vice-president of Anima Educação, leading the areas of treasury, controllership and investor relations. One of the factors that attracted the new CFO to the Softplan Group was the growth and transformation project, with a strong role in the technology sector in Latin America. “It is a solid, long-standing company with a high reputation that seeks to take a new leap in terms of growth and continuous evolution in governance, combined with the founders’ vision of perpetuating the company and tireless innovation”, highlighted the executive. See the full report on Pipeline here.

On October 19th and 20th, Softplan promoted the VI Public Ministry Strategic Forum in Florianópolis. This year, 25 representatives from eight institutions in the segment met with managers and technicians from the company to discuss the development of the SAJ Ministérios Públicos solution. In its sixth edition, the meeting had the motto: “Building the future of MPs together”. “This event is already a tradition and is increasingly gaining momentum. And for a simple reason: to develop the solution together with customers, working together. Then we will have two days of sharing information, best practices and experiences. Working together with the Public Ministries is a commitment from Softplan”, said Softplan CEO, Eduardo Smith. The two days of the MPs' Strategic Forum totaled more than 15 hours of programming, see details in the full report here.

A former executive at Totvs and SONDA, Márcio Santana was also CIO of the Public Ministry of Mato Grosso and will now command an area that represents 50% of the Santa Catarina tech company's revenue. Márcio Santana de Souza has more than 20 years of experience in the market and, before taking on the new position, he was vice-president of SONDA, a consultancy company in information technology services. “Working in one of the largest technology groups in the country will be challenging, but we will continue to grow and provide faster justice, with greater efficiency, thanks to the digital transformation work provided by Softplan”, highlighted the executive. See the full report here.

On September 13th and 14th, Softplan held the fifth edition of Construsummit, the largest management and technology event focused on the construction industry. The event brought together around 1.500 people including C-Levels, managers and professional associations, and 77 speakers. The number is the largest networking network between civil construction managers ever held in Brazil. The Construsummit heated up the debate on housing challenges and the construction industry scenario in the country. See the report published in Estadão here.

The Softplan Group, one of the largest MultiSaaS and digital transformation business ecosystems in the country, acquires Construmarket, a construtech that offers digital, software, content and intelligence solutions aimed at the civil construction and facilities market. The consolidation of the portfolio and experiences of the two companies creates a unique synergy for the benefit of customers. Now, they can count on the group's expertise in 80% of the entire construction production chain. This is the tenth acquisition made by Softplan in its history, the third only in 2023. The move is a significant milestone towards the group's expansion and continued growth. Six of the ten companies acquired were in the Construction Industry Unit, a segment that should represent the company's biggest growth in 2023, with expected revenue of more than R$200 million with the arrival of Construmarket. The Softplan Group achieves an unprecedented feat in the segment by integrating the end-to-end construction ecosystem with specialist technologies. This step strengthens the group's strategy and consolidates Brazilian leadership in solutions for the Construction Industry. Read the exclusive report on NeoFeed.