Technology that inspires tomorrow

Every day we are surprised by new developments in the use of Artificial Intelligence (AI), whose application is transforming processes and changing standards in work environments in various sectors. In the field of legal operations, where time, predictability and accuracy are essential, it could not be different. In a short period of time, we have seen several advances, especially regarding access to information and process optimization. Historically, the use of AI in Law dates back to the 1990s and 2000s, driven by advances in computing and legal databases. With the development of natural language processing, machine learning and big data, AI has evolved significantly. This has occurred especially since the 2010s, when its use has become more systematic. Over the last 10 years, AI has significantly transformed the sector, evolving from an experimental tool to an important part of the daily work of lawyers and legal departments within companies. Among the advances, the systems began to perform more complex legal analyses, such as case law research, predicting case outcomes, and supporting the creation of legal strategies. Specialized platforms have emerged to help identify patterns in court decisions and optimize research time. As technology advances, AI becomes more present and essential. A survey released by the National Council of Justice (CNJ) in 2024 showed that there was a 26% growth in the use of AI in the Judiciary in 2023, compared to the same period in the previous year. Integration is a key part of the system Currently, Projuris, a platform of the Legal Intelligence business unit of the Group Softplan, is a successful example of the use of AI in legal operations. The solution, which is the leading software for legal departments and law firms, helps connect different sectors of the legal ecosystem, in addition to accelerating production and avoiding wasted resources. The integration of information in Law is extremely relevant to increase efficiency and transparency in the administration of Justice. By using integrated systems, such as Projuris, it is possible to share data between courts, law firms, prosecutors, defense attorneys, and other parties involved in the process. This possibility ensures, among other things, that important information, such as court decisions, evidence, and petitions, are accessible in real time, avoiding duplication of work, procedural delays, and loss of essential data. In addition, the unification of information allows everyone involved in the process to have a complete and up-to-date view of the cases, facilitating timely decision-making. More time for what really matters Specifically in law firms, we have observed important impacts linked to increased productivity, with the help of AI for tasks such as creating text content. With this tool, lawyers can speed up their writing work, using the insights that this technology offers for defense arguments, appeals, among others. Another important function is the generation of procedural summaries. With AI, the work of reading for analysis, comprehension and conclusion, which could previously take hours, can be done almost instantly. Artificial Intelligence, trained to understand the patterns of the judicial process and supplied with structured data, guarantees high efficiency rates. This way, lawyers and other legal professionals save time on operational tasks and can focus on interpreting and applying legal information in a strategic and careful manner. In legal departments, AI is an ally in strategic decision-making. With the technology developed by Projuris, for example, it is possible to calculate the chances of success or failure of a lawsuit, based on historical data from almost 300 million business processes that feed the system's big data. With this database, the AI ​​is able to indicate when it is worth taking a lawsuit forward, statistically calculating the chances of victory, or when a judicial settlement is the most advantageous way out. The financial impact for companies is enormous. Regulation: uncertainties and challenges As we look to the future, however, we still see some uncertainties. They are mainly due to regulation. Among the main challenges to be overcome, we can mention the definition of legal responsibility regarding what is produced by AI, discussions on copyright and data protection and privacy, in addition to ensuring transparency on how decisions based on algorithms are made, preventing systems from being “black boxes”. The discussion on the subject needs to be broad, so that it can produce clear rules on its use. Currently, a bill (PL) 2.338/2023 that specifically deals with the regulation of the use of Artificial Intelligence in Brazil is being processed in the Federal Senate. After a series of adjustments, the PL, also called the AI ​​Legal Framework, has a vote eagerly awaited. In other parts of the world, important steps have already been taken. In the European Union, which is at the forefront of AI regulation, the Artificial Intelligence Act has classified AI systems into risk categories, stating that systems deemed high risk will be subject to strict transparency, security and quality control requirements. The process of creating this law involved public consultations and the participation of experts in technology, ethics and law, reflecting the EU’s cautious approach to promoting the safe use of AI. In the United States, there is still no federal law on its use. On the other hand, sectoral regulatory agencies, such as the Department of Transportation and the Federal Trade Commission (FTC), have issued guidelines on use, in an approach more focused on encouraging innovation, without establishing centralized regulation, which generates criticism from some sectors due to the lack of standardization. Future of possibilities As we move forward with regulation, it is also possible to envision a huge field of possibilities, and imagine how much AI can further impact legal operations in the future. The interpretation of evidence such as documents and photos, for example, is one of the areas in which technology can evolve, in addition to a greater development of the automation of administrative and repetitive tasks, such as contract analysis, document review, case triage and form filling. Or even for use in less complex situations, to help resolve conflicts efficiently, quickly and accessibly without the need for formal legal proceedings. Given this scenario, among numerous advances, some challenges and a huge field to be explored, there is no doubt that the use of Artificial Intelligence in legal operations is already contributing significantly to improving the judicial system, both from the point of view of the professionals who work in it and from the point of view of society. Likewise, it also seems clear that the next steps in this timeline are promising. The way forward is to continue investing in technology to improve AI tools, as well as their security and transparency.

The transformations I have seen in the Construction Industry and Real Estate Market since the 1970s, when I was studying Civil Engineering at the Federal University of Santa Catarina, to the present day are impressive. In recent years, the sector has undergone significant innovations in management and technology, driven by the need to increase efficiency, the quality so demanded by customers, sustainability and competitiveness. From the drawing board to the future: technological transformations and digitalization in the construction industry Since my graduation in 1982, as a Civil Engineer, the changes in the sector have been incredible. Planning, elaboration and execution of projects relied heavily on analog processes. I remember long nights spent hunched over a drawing board, with a programmable calculator, a mechanical pencil, tracing paper and India ink as my main tools, while working on the design and elaboration of structural projects for civil works. After this phase, the great challenge was to reconcile the projects, analyze interferences, prepare budgets and, subsequently, plan and monitor the execution of the work. When I first started my career as a civil engineer, these tasks were extremely manual and required a huge effort to ensure accuracy and coordination between the various stages of the project. Paper-based documentation also made communication between teams very difficult, often leading to rework and inefficiencies. Today, digitalization has radically transformed these processes. Technologies such as BIM (Building Information Modeling) have made integrated project management possible, from design to maintenance of buildings. In addition, cloud solutions and mobile computing have revolutionized the way companies manage their operations on construction sites, providing a complete view of the value chain and significantly improving collaboration between the stakeholders involved. Our contribution: the development of Sienge In 1990, together with my partners Ilson Stabile and Carlos Augusto de Matos, we developed the first version of Sienge, a management software specifically aimed at the construction industry. At that time, the market was beginning to take its first steps towards a technological revolution that would profoundly transform this industry. Our initial goal with the Sienge, back in the 90s, was to modernize and professionalize the management of construction and development companies. Over more than three decades, the Sienge has evolved and become the most widely used management software platform in Brazil for the construction industry, reflecting our significant contribution to the advancement of technology and digitalization in the sector. Throughout its history, the Group Softplan expanded its portfolio of solutions for this important vertical of the economy. With the integration of several solutions, today the Sienge The platform covers the most significant processes, from the design of a project to post-construction maintenance, as well as all processes involving a development or construction company. The integration of these technologies facilitates collaboration between all stakeholders in the construction industry, promotes transparency and significantly improves the results of projects and allows society to deliver better quality projects at a lower cost. The adoption of digital technologies such as BIM, artificial intelligence and process automation has radically revolutionized the way engineering projects are designed, planned and executed. Automation and robotics, for example, not only increase productivity by up to 25% but also significantly improve safety on construction sites, according to a report by McKinsey & Company. Studies by Dodge Data & Analytics suggest that the use of BIM can reduce construction costs by up to 20% and reduce project completion times by around 30%. Impacts of technological innovations and their benefits for society In addition to operational advances, these innovations offer substantial benefits for society. The construction of more sustainable and efficient buildings contributes significantly to reducing the consumption of natural resources and carbon emissions. The International Energy Agency (IEA) highlights that the use of green technologies can reduce energy consumption in new buildings by up to 40%, generating substantial economic and environmental benefits. Furthermore, the adoption of sustainable practices and technological innovations can reduce energy consumption in buildings by up to 50%, resulting in significant savings for residents and significant reductions in carbon emissions, which directly contributes to the mitigation of climate change. These transformations not only reinforce the efficiency and profitability of the sector, but also drive significant improvements in quality of life by providing safer, more efficient and affordable housing. Increased efficiency in the execution of civil works projects can generate savings of up to 15% in the total cost of the works, making properties more accessible to the population. The construction sector, vital to the global economy, is responsible for approximately 13% of the world's GDP according to McKinsey & Company, generates millions of direct and indirect jobs, and is fundamental for sustainable and orderly urban development. Future trends and collaboration Looking ahead, innovations such as artificial intelligence, 3D printing prototyping, advanced automation and modular construction are expected to continue to evolve, driving further efficiency and sustainability in the sector. Building a community based on knowledge sharing and innovation will be the foundation for the future of the construction industry and real estate market, transforming entire cities and benefiting society as a whole. These innovations, when widely adopted, have the power to profoundly transform the urban landscape, promoting more orderly and sustainable development. The importance of events like Construsummit Construsummit 2024, the largest management and technology event focused on the construction industry, will be held on September 4th and 5th at CentroSul, in Florianópolis. This event is an essential platform for the exchange of knowledge and the dissemination of innovations in the sector, bringing together professionals from different areas to discuss the main trends and challenges in the construction and real estate markets. With the participation of renowned speakers and industry leaders, Construsummit offers an environment conducive to networking, learning and the creation of strategic partnerships, making it indispensable for those who want to be at the forefront of the transformations that are shaping the future of construction in Brazil. In addition to its central role in the dissemination of innovations and best practices, Construsummit is vital in building a vibrant and collaborative community. Softplan For the Construction Industry, “creating a space where professionals can exchange ideas and share experiences is crucial for the development of the sector.” This collaborative environment is essential to ensure that innovations continue to be developed and implemented effectively, benefiting both companies and society as a whole. I am deeply proud of the impact our solutions have had on the construction industry. And Construsummit, as a platform, symbolizes decades of hard work, innovation and partnership. I invite all professionals and companies in the construction sector to participate in this transformative event. Come explore the possibilities that technology can offer and join us on this journey to build a more efficient, sustainable and connected future for the construction industry. To secure your place and check out the full schedule, visit the official Construsummit website. See you there!

In the business world, any movement is relevant, and the launch of a product is no exception. A good go-to-market (GTM) strategy increases the chances of a successful market presentation and lays the foundation for continued and sustainable business growth. In fact, launching a new product or service requires a lot of effort, for several reasons. Tight deadlines, fierce competition and limited resources are complexities involved in this process. Going to market addresses these issues and requires a structured roadmap that guides the launch and revitalization of an existing brand. To define the best GTM strategies, it is essential to consider factors such as the target market, the value proposition of the product/service and the customer journey, thus ensuring an approach aligned with the company’s objectives. In the context of SaaS companies, this dynamic presents extra challenges due to the peculiarities of this business model. One of the main things is to keep the product updated and, in parallel, meet customer expectations. In SaaS, you have to deal with a customer base that probably already uses a solution. Therefore, it is crucial that the GTM strategy emphasizes the improvements and innovations of this service over other options. The market is growing, but some companies are falling behind The digital advertising and marketing industry is growing by leaps and bounds, with projections of a market worth almost 1 trillion dollars by 2027. When we talk about the software as a service market, we have even more impactful information: according to the Gitnux Marketdata Report 2024, 99% of global companies use one or more SaaS solutions. Software providers and companies in general are eager for a slice of this pie, but the reality is that the vast majority of them do not survive — according to data from Investopedia, 90% of new businesses do not prosper. Why? Often, one of the problems lies in the approach: focusing only on product development and forgetting about the market entry strategy. This statistic points to the pressing need for a solid go-to-market strategy, which goes far beyond a conventional marketing plan. The true essence of a go-to-market strategy lies in its ability to go beyond launching a product or service. The secret is to outline the steps for its effective adoption by the target market. This includes everything from identifying the most effective communication channels to defining a coherent and persuasive marketing message. In SaaS, we go a little further: identifying and communicating clearly and assertively how your product solves a problem is the difference for conversion. In fact, companies that have a well-defined launch process are more likely to achieve success, according to data from State of go-to-market 2023. According to the report, they have, on average, 10% higher success rates. Revenue from these businesses also tends to be three times higher compared to companies without defined launch processes. By focusing efforts exclusively on developing the next product, companies risk losing sight of the critical importance of how it will actually be adopted by customers. A well-designed go-to-market strategy is not just restricted to tangible aspects, such as communication channels and strategies. It also covers intangible items, such as precise market segmentation, strategic brand positioning and competitive differentiation. Value needs to be created - but how? Placing a new product or service on the market is no easy task. To ensure success, you need a solid and effective plan. But how do you build a GTM strategy that really works? Well, avoid the trap of false hope! In other words, don’t assume that your product will be an instant success. Set realistic sales goals based on solid forecasts, taking into account marketing, sales and development costs. It's better to be positively surprised than to be deeply disappointed. Another important point is, before launching your product, to be clear about what it offers that is unique and valuable to the market. Answer questions like: Why are you being cast? What problem does it solve? What value does it add for the customer? To achieve this, it is essential to know your audience for the success of GTM. Understand your ideal customer's pain points, needs, and behavior. This will enable your actions and messages to be effective. Remember that each new product may attract a different audience, requiring adjustments to your sales funnels. Take time to research the market, create new marketing strategies, and optimize the conversion process to maximize results. In the SaaS market, these strategies must be even more precise and aligned with the specificities of this model. To do this, it is important to consider: TAM (total addressable market): demand for your product or service; SAM (specific addressable market): focuses on the part of the market that you can reasonably reach; SOM (specific available market): represents the market segment that you can serve immediately, based on your current resources. Also don’t forget that sales activities must accompany the customer on their journey. Deliver the right message at the right time, from awareness to loyalty. Adapt your strategies according to the stage of the purchasing journey each customer is at. Finally, finalize all changes and optimizations in your sales cycle before launching the product. This will ensure a smooth and efficient process, avoiding bottlenecks during the launch. Softplan Our starting point is a framework based on Gartner's GTM Matrix - a tool for directing product launch strategy. Measure to manage After the launch itself, measuring the results of go-to-market strategies is essential to understand the impact of your actions and adjust the course as necessary. There are smart ways to carry out this assessment. Before diving into the data, it's crucial to have a clear vision of what you want to achieve with your go-to-market strategy. To do this, set smart goals (SMART) — specific, measurable, achievable, relevant and limited in time. Raise awareness, generate leads, convert sales, increase revenue, reduce churn or improve customer retention: these objectives must be aligned with the needs of your market and the overall objectives of your business. After that, select the relevant metrics and key performance indicators (KPIs) to measure the progress of your campaigns. Metrics are individual measures of aspects of your go-to-market activities and provide raw data about what's happening. Website traffic, email open rates, and social media engagement are some of them. On the other hand, KPIs combine metrics to assess progress towards the company's strategic objectives. They tell you if you are on the right path to achieving what you want. Examples include cost per customer acquisition, conversion rate from leads to actual customers, and customer satisfaction after purchase. Use marketing automation and CRM tools to collect and analyze your go-to-market data. This will help you understand how your strategy is performing and identify areas for improvement. Segment and filter your data by different criteria such as product, market or channel to gain deeper insights and identify patterns. Based on data analysis, optimize your strategy and use the insights you gain to adjust your tactics, add or remove features, expand your market reach, or experiment with new channels. Monitor the impact of these changes on your metrics and KPIs and repeat the optimization process as needed to ensure consistent, positive results. Entering a competitive market and conquering your space requires more than just a good product. A well-structured go-to-market strategy is fundamental to the success of your business. This article has covered the essentials for building a solid foundation for your planning, but this is just the beginning. To delve deeper into the GTM universe and learn from practical cases, an essential reading tip is the e-book "Growth and go-to-market strategies for B2B SaaS". In it, you will find lessons from the MultiSaaS ecosystem of Softplan to scale your company!

The Sustainable Development Goals (SDGs) represent a global UN response to contemporary challenges, succeeding the Millennium Development Goals (MDGs). Launched in 2015 as part of the 2030 Agenda, the 17 SDGs cover critical areas for sustainable development, such as eradicating poverty, environmental protection, promoting quality education, gender equality and climate action. These goals aim to guarantee global peace, prosperity and well-being by 2030. The relevance of the SDGs transcends governments, encompassing companies, organizations and individuals, providing clear guidance for the implementation of sustainable and integrated actions globally. SDGs in the Corporate Context In the corporate context, the integration of the SDGs into business strategies is essential to face current challenges. Companies that adopt international frameworks, such as the SDGs, are able to align their initiatives with global demands, promoting transparency and comparability. Additionally, the SDGs serve as a guide for organizations looking to maximize their positive impact but don't yet know where to start. Incorporating them into strategic planning strengthens the brand's positioning and helps attract and retain talent. This integration also: Improves corporate reputation; Opens new market opportunities; Ensures long-term sustainability; Responds to the needs and expectations of key stakeholders. Linking the SDGs to ESG (Environmental, Social, and Governance) programs allows companies to address critical issues with a direct impact on the SDGs. This ensures operations and strategies that significantly contribute to sustainable and inclusive development. The relationship between the SDGs and ESG programs is direct, as both share the promotion of sustainable and responsible business practices. The adoption of a well-structured ESG program allows companies to address critical issues related to their operations, with an impact on the SDGs. SDG and ESG in Softplan   Na Softplan, our ESG program in the structuring process is based on three pillars: Innovative Solutions, Transformative Relationships and Reliable Operations. All of them are directly correlated to the SDGs and were structured based on international guidelines and methodologies, such as the Global Reporting Initiative (GRI), the UN Global Compact and national guidelines such as the Ethos Institute and the B3 Corporate Sustainability Index. The fundamental objective of this process is to define the organization's material themes, that is, the areas or themes that generate the most significant impacts (positive or negative) that the company causes (or can or could cause) on its most relevant stakeholders. Based on the material themes that emerged from our listening and engagement process with stakeholders, we identified the impacted SDGs, which led to positioning in the strategic pillars: Innovative Solutions: we use technology to accelerate business efficiency and propose solutions that promote innovation and positive impacts for customers, society and the environment (SDGs 9, 10, 11, 13 and 16); Transformative Relationships: we believe in the transformative power of knowledge, which is why we foster an ecosystem that promotes the development and inclusion of employees and communities (SDGs 3, 4, 5 and 8); Reliable Operations: we continually focus on the accurate, safe and ethical execution of all activities, ensuring reliability and consistency in each process (SDG 16). How to measure and account for We are committed to measuring and accounting for our impacts, recognizing the importance of indicators and criteria that make sense for the Softplan and our stakeholders. This process is essential to ensure transparency and maximize the positive impact of our actions. Through continuous engagement with customers, employees, investors and other stakeholders, we seek to constantly improve our evaluation methods, ensuring that our initiatives effectively and genuinely contribute to the SDGs. A Softplan is in a privileged situation in terms of its potential to generate positive impacts. In the public sector, we have 9 Digital Transformation solutions that work directly to expand and qualify the provision of public services to society. In other words, greater efficiency and quality translate into greater well-being and social justice. In civil construction, we have an ecosystem that currently has 7 solutions. This sector, due to its nature of activity, is a large emitter of greenhouse gases. This means that reduced waste and greater efficiency can mean less pollution. Civil construction is also a sector that induces economic growth. According to ABRAINC, the civil construction chain involves 62 economic activities, which together represent 8% of GDP, that is, double the direct impact. ​ According to data from IBGE, in the Contínua PNAD, in 2023 7,244 million people worked in civil construction. Of these, 2,748 million formally. In other words, there is potential to formalize 4,5 million workers. How we do it Measuring this impact appropriately is the first step to starting the virtuous cycle of continuous improvement. In the case of our public sector solutions, with the Customer stakeholder in mind, we created the ESG Indicator Center. It is a tool that directly contributes to the accountability of the results obtained to society and customers in a clear and transparent way. Another advantage is promoting continuous strategic discussion with stakeholders about how our solutions can maximize their positive impacts and eventually avoid, minimize, mitigate or remedy negative ones. Thinking about our solutions for the Public Sector, more specifically for Courts of Justice, we have the SAJ (Justice Automation System). The digital judicial process, which eliminates the need for paper consumption, resulted in savings of 2023 thousand tons of greenhouse gases in 68 (this is equivalent to a fleet of almost 60 thousand vehicles traveling on the streets in one year), which is directly related to SDG 13 - Action against global climate change. The question remains (and consequently the objective and action plans): for 2024, how can we further reduce this volume of emissions? Another example. Still in 2023, the Departments of Roads and Highways and State Infrastructure Secretariats, which use the Sider, it took an average of 23 hours to approve contract measurements, which represents a gain of 45% compared to 2022. Faster measurement contributes to greater agility in construction processes and inspection of public works, which in turn facilitate directly with SDG 9 - Industry, Innovation and Infrastructure. Still, for 2024, how can we support our customers to further reduce the approval period? SDG 16, for example, which deals with Peace, Justice and Effective Institutions, is practically the reason for the entire SAJ suite of solutions, serving the Courts of Justice, Public Ministries, Public Defenders and Prosecutors' Offices. Our work in civil construction also has an organic and direct impact. A recent article by the Brazilian Association of Real Estate Developers correlated the construction chain with 9 different SDGs. A study by the Green Building Council from 2019 is even more educational in presenting the relationship between the SDGs and the construction chain: The SDGs represent a milestone in the search for a fairer, more equitable and sustainable future. Through the 2030 Agenda, the UN not only offers a comprehensive plan of action to address the biggest global challenges, but also provides a universal framework that can be adopted by governments, businesses and individuals. At the corporate level, the integration of the SDGs into business strategies is a matter of social responsibility and an opportunity for innovation and sustainable growth. The relationship between the SDGs and ESG (Environmental, Social, and Governance) programs highlights the importance of responsible business practices that directly impact global goals. Adopting well-structured ESG principles allows companies to meaningfully contribute to the SDGs by addressing critical issues related to the environment, society and governance. At Softplan, the commitment to sustainability is reflected in our three pillars: Innovative Solutions, Transformative Relationships and Trustworthy Operations, each related to the specific purposes of the SDGs. Measurement and accountability are essential to ensure transparency and maximize the positive impact of our actions. When developing solutions for the public sector and civil construction, we also seek to promote social well-being and reduce environmental impacts. Tools such as the ESG Indicator Center and initiatives such as SAJ (Justice Automation System) exemplify our commitment to sustainability and innovation.

Goodbye papers, drawers and huge cabinets: much more than saving physical space and paper, cloud computing has transformed the way we store files and modified several business processes. Today, it is not necessary to be physically at the company to have access to important data and information. With a Wi-Fi signal and a login, wherever you are, you can consult, download files and send them in a few seconds. Cloud computing concerns the storage and processing of data online, that is, it does not require physical hosting devices and allows access in real time and remotely. This applies not just to accessing that folder on Google Drive or the PDF in your email. Bank transfers, remote monitoring and streaming platforms are other applications of cloud computing. It is very likely that you are already experiencing such changes in your daily life. In this article, we delve deeper into the impacts of cloud computing on digital transformation. Check out relevant analyzes and research on the topic. Good reading! photo: Dino How cloud computing impacts innovation The adoption of cloud computing directly impacts companies' ability to innovate, as it offers flexibility in accessing data and transcends limitations imposed by traditional infrastructures. The agility and speed of cloud computing optimize companies' innovation process, allowing them to become more competitive. In practice, this means that businesses can more quickly take advantage of technological resources, such as artificial intelligence (AI) and generative AI. After all, it is necessary to have access and storage of data on a large scale to apply machine learning - teaching a “robot” how to answer the most common questions in a company's support sector, for example. Global collaboration and mobility are also enhanced. With a large volume of processed data, the exchange of knowledge worldwide is stimulated, which directly favors innovation. An example is open source companies, which make their system codes available on the internet to be downloaded and used by any developer. Another example is the cloud's pay-as-you-go payment model, which reduces financial barriers traditionally associated with innovation. By eliminating the need for large capital investments, companies can allocate resources more efficiently, directing them towards research and development. This financial flexibility not only encourages continuous innovation, but also allows businesses to experiment and take risks more strategically. In practice, the adoption of cloud technology is a revolution in business models. Eliminating the need for local infrastructure and costs associated with server maintenance allows companies to optimize budgets, in addition to ensuring data security. Another important gain is also related to storing and sharing information. Now, these processes are carried out online, streamlining operational tasks and promoting a data-driven culture. source: Cisco Impact of Cloud Computing on customer experience The rise of cloud computing triggers a revolution in the way organizations interact and connect with their customers. The convergence of accessibility, personalization, real-time engagement and 24/7 scalability drive consumer loyalty and satisfaction. Offering a unified experience to customers contributes to increased satisfaction and, consequently, customer loyalty. Furthermore, customization is also taken to a new level. Collecting and analyzing large volumes of customer data becomes more efficient and accessible, enabling companies to deliver more relevant and personalized offers and experiences. The ability to understand consumers' individual preferences results in more meaningful interactions, creating an environment where they feel truly recognized and valued. Ultimately, real-time engagement emerges as a driving force in consumer interaction. Cloud-based solutions facilitate instant interactions through intelligent chatbots, AI-driven recommendations, and instant support. This immediate response capacity meets the growing demand for real-time interactions, providing a more dynamic and satisfying experience and, thus, increasing customer retention - as shown in a study carried out by Salesforce, where 71% of customers made purchasing decisions with based on the quality of customer service. source: Salesforce 2022 Cloud computing is a driving force in the digital transformation journey, especially in companies. This not only positively affects customer behavior, but also fuels innovation, serving as a catalyst for change. The ability to transform operations, reduce costs and develop competitive advantages makes cloud technology an essential component in business strategies.

A Softplan has just made its 11th acquisition, with the aim of further consolidating its portfolio and remaining one of the largest SaaS and digital transformation business ecosystems in the country. The company acquired Deep Legal, a digital platform focused on legal intelligence, with the capacity to monitor and analyze data and information. The Group's new company Softplan operates in the legal and financial sector of the country's major litigants and offers more opportunities for success in civil and labor processes through the development of data-driven solutions, helping to boost the strategy of the Legal Tech vertical and strengthen the SaaS ecosystem. With this movement, the Group Softplan intends to expand its strength in the legal sector, making this vertical more robust and complete for its clients. Check out more details in the exclusive article with CEO Eduardo Smith